As Instagram is used by millions of users every day, it is sometimes impossible to know if the product that people see is a collaboration. That`s why the Federal Trade Commission has issued several requirements that influencers must meet when publishing sponsored content. These guidelines vary from country to country, as the United States is the most important. In Europe, companies should also review the RGPD guidelines. These agreements are designed to protect the interests of a company and the rights of an influencer. Below are some of the benefits of an influence cooperation agreement, among others. In addition, all expenses should be described in the agreement, so that one team member does not spend money that others ignore. An influencer`s agreement is a legally binding contract that defines the terms of a relationship between an influencer and a branded company. The agreement can also work between an influencer and a content creator or marketer. Collaboration will participate between (add here the campaign times), Influence accepts the following tasks: Make sure that disclosures are not buried at the bottom of a text field or in hyperlinks. In particular, revelations on Instagram should be included in the first three lines of the article above the “plus” button. Disclosures on Instagram or Snapchat Stories can clearly be superimposed on the article. Also, don`t let influencers rely on built-in platform disclosure tools.
The FTC said it felt the integrated revelations from Instagram, Facebook or YouTube were not enough. Influence marketing leads its way to the top as one of the most popular and profitable ways to engage consumers. Businesses and influencers often try to take advantage of the rapid growth of the niche, while avoiding the legal problems that may arise while doing business together. Companies want to avoid cases where online content is created by influencers who may endanger their brands, while influences try to avoid non-compliance with financial obligations. Here are some of the underlying reasons why you should have a model for the influencer cooperation agreement to collaborate with an organization. An important consideration is to make sure that your influencer content is FTC compatible. The Federal Trade Commission requires you to be transparent in your advertising, which means that influencers disclose when they were compensated in exchange for their employment. For more information on FTC rules, click here, but you should include FTC requirements in your agreement to ensure influencers comply with these rules. Even if you have already worked with a professional, you still need a cooperation agreement to work together on a new one. Things can change and the factors associated with new business transactions may be different, which is why a cooperation contract is required if you have to work with two or more people for a project. How do you make sure there is a contract if you don`t have a trial or submission of a cooperation agreement? Ultimately, distributors and agencies need to develop a detailed monitoring plan for influencers and an action plan when they visit hated businesses and agencies, so that distributors and agencies can act quickly.
An influencer marketing agreement serves as a security measure, clarifies and helps you achieve your goals. It helps to avoid unpleasant surprises. Be sure to follow the suggestions above and create a deal to get the best out of your influential marketing.